CLIENT

Trackside

CATEGORY

BRANDING

PACKAGING

STRATEGY

WEB DESIGN

LOCATION

London

Trackside is a shared working space concept, directly linked to the metro system below for ease of commute. This branding project needed to reflect the trendy spirit of the space with a clear focus on younger hip entrepreneurship. The typography is clean and bold, and while being inspired by older railway graphics it stays fresh and modern. As part of this project, interior signalling and other graphics where designed to give coherence to the space.

colour scheme presentation
typography presentation
trackside branding, wayfinding system
trackside branding, logo mark, graphic element
trackside branding, meeting room schedule design
trackside branding, elevator signage mockup
trackside branding, street sign
trackside branding hot desk
trackside branding, numbers design
trackside branding, takeaway cup mockup
trackside branding logo over train schedule panel.

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