CLIENT

Teafy

CATEGORY

BRANDING

PACKAGING

STRATEGY

WEB DESIGN

LOCATION

Melbourne

Teafy is an Australian tea brand, who offers Premium, organic Japanese tea made in the mountains of Shizuoka, Japan. The brand needed a premium and clean identity, which also honoured the 6 generations of tradition behind the product. A brand full of textures, to represent the different flavour profiles of the tea, and modest colour schemes for each product. First Lights worked with the owners, Kris & Megan, to build their visual identity from the ground up, and bring the the Australian market this beautiful and exclusive brand.

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