Teafy is an Australia tea brand, who offers Premium, organic Japanese tea made in the mountains of Shizuoka. The brand needed a premium and clean identity, which also honoured the 6 generations of tradition behind the product. A brand full of textures, to represent the different flavour profiles of the tea, as modest colour schemes for each product. First Lights worked with the owners, Kris & Megan, to build their visual identity from the ground up, and bring the the Australian market this beautiful and exclusive brand.